RÉSUMÉ

Olivia Kotowski

| okow21@gmail.com | (847)691-4777 |

 

Professional Summary

Creative, results-driven content and communications specialist with a proven track record of crafting compelling, high quality content that drives engagement and boosts visibility. My ability to blend artistic storytelling with data-driven strategy results in content that captivates audiences and excels in search engine rankings. Expert in SEO, content strategy, and project management skills, I am adept at transforming complex ideas into clear, persuasive messaging that resonates. I am dedicated to continuous learning and driving growth through strategic communications and content development.

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Experience

Communications Specialist for DCG | 12/2023 - Present

Contract Support for the Department of Homeland Security's Center for Prevention Programs and Partnerships (CP3)

• Led communications launch plans for educational prevention resources, directing content development, editing, and distribution strategy

• Spearheaded the successful launch of 10+ resources, each supported by an expansive plan, including website features, GovDelivery emails to 20K+ subscribers, email templates, social media toolkits, and newsletter features

• Developed and maintained an analytics tracking system and after-action review to measure the impact of GovDelivery emails, web traffic, and resource downloads

• Streamlined and directed the clearance processes for new resources, improving efficiency and approval timelines

• Successfully managed the tracking and coordination of 50+ products/packages through multi-tier clearance processes, ensuring timely completion and distribution

• Initiated and developed one-page overviews for prevention resources to increase accessibility and expand reach

• Authored high-impact newsletter features for each quarterly publication, earning CP3-wide recognition

• Established and optimized landing page copy for multiple CP3 web pages, ensuring clarity, engagement, and regular updates to maintain relevance

Contract Support for the Department of Veterans Affairs' (VA) Office of Connected Care (OCC)

• Championed the development of a new data-driven social media metrics report using Meltwater, enhancing performance tracking and optimizing content engagement

• Led robust environmental scans for VA program awards, identifying strategic opportunities for submissions

• Secured two prestigious awards for VA doctors by crafting cogent applications and tracking nomination processes

• Conducted in-depth interviews and authored engaging articles, effectively showcasing VA healthcare services

• Curated monthly social media calendars, ensuring compliance with VA language guidelines and maximizing reach

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Marketing Content Specialist for Vensure Employer Services (formerly PrismHR) | 06/2022 - 03/2023

• Produced and edited SEO-driven articles to spur brand engagement

• Conducted extensive research for short- and long-form content

• Pioneered the creation of educational eBooks and white papers, enhancing brand recognition and engagement

• Maintained a consistent and up-to-date events calendar, ensuring alignment between marketing and sales teams

• Developed and successfully launched a weekly newsletter for prospective clients

• Collaborated with cross-functional marketing teams from diverse brands to expand and execute projects

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Content Strategist for Inspira Education | 12/2020 - 04/2022

• ​Wrote and edited short and long-form articles on business/medical schools, contributing to an increase of web traffic and user engagement

• Initiated and created school-specific guides, aiding prospective students throughout the application process

• Performed comprehensive research resulting in the development of high-quality content

• Played a pivotal role in enhancing content creation processes by developing comprehensive Standard Operating Procedure outlines for content writers, strategists, and editors, resulting in improved efficiency and consistency

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Section Editor for Grand Central Magazine | 12/2019 – 05/2020

• Successfully managed a team of five writers for Central Michigan University's student-run magazine

• Initiated and led weekly meetings with writers, fostering a collaborative and creative environment

• Developed and maintained monthly content calendars, ensuring writers had clear assignments and deadlines, leading to improved workflow efficiency

• Reported directly to the editor-in-chief, playing a crucial role in editing and submitting articles, contributing to the magazine's overall quality and professionalism

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Staff Writer for Grand Central Magazine | 01/2019 – 05/2020

• Leveraged journalistic skills to conduct in-depth interviews, captured compelling photos, and authored numerous articles for the Style & Beauty section of Grand Central Magazine, catering to the interests of our readership

• Collaborated seamlessly with a diverse team of creative contributors on large-scale projects, fostering a dynamic and innovative work environment

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Education

Master of Science in Administration, focus on Project Management                                                     05/2022

Bachelor of Science in Journalism, Certificate in Creative Writing                                                          05/2020

Central Michigan University, Mt. Pleasant, MI

 

Skills

• Expert-level writing, editing, and SEO optimization, with deep proficiency in AP style

• Proficient in a wide range of content formats, adept at crafting articles, white papers, eBooks, newsletters, blogs, social media posts, marketing emails, and landing page copy that engage diverse audiences

• Well-versed in industry-leading tools, including Microsoft Office, Drupal, Monday, GovDelivery, Meltwater, HubSpot, and WordPress, streamlining content management and performance tracking

• Exceptional interpersonal and communication skills, fostering collaboration and driving audience engagement​

• Strong command of all social media platforms, including Facebook, Instagram, LinkedIn, and X​

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